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The goal of this project is to create an instagram page and a marketing strategy, focused on teenagers and middle-aged people. Through this page, the client wants to serve their community through free content based on the needs of the audience related to psychology and psychotherapy.
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The client is a freelance clinical and developmental psychologist and psychotherapist specializing in integrated brief therapy.
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In psychology, the color acqua green is a manifestation of a mental state of calm, serenity and internal peace. It is also recognized as a sign of health because it represents physical vitality and endurance.
The color light pink or lilac is a very calming, soothing and relaxing tone which can help relieve anxiety and stress. This color can also help induce feelings of serenity in your life.
In the psychology of color, blue light is associated with inner thought and deep emotions. It is a positive color, related to dreams, fidelity, wisdom and favors rest.
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