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The goal of this campaign was to create 3 images with a theme on surrealism that would have as their destination the publication on billboards. The target audience for L'Angelica herbal teas is very broad because it is a product that can be consumed at all ages depending on one's needs. Although consumers vary in age, the main buyers are mostly women between the ages of 35 and 60.
BRIEF
Istituto Erboristico L'Angelica is a historic Italian company that combines the ancient and complex science of medicinal plants with innovation and constant scientific research, resulting in several lines of natural and organic products designed to take care of oneself naturally. L'Angelica creates herbal teas and infusions from nature's most important ingredients.
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3: Based on the herbal tea "Depurativa"
starting image
1: Based on the herbal tea "Della Sera Rilassante"
2: Based on the herbal tea "Dreanante"
L'ANGELICA
herbal teas