1. Research I gather and organize information to decide on strategy. I analyze data on who the brand is, the state of the market, and study the needs and problems of the target audience.
People tend to believe that the most innovative and ingenious ideas emerge in a flash of inspiration or as the result of work based on luck and a dash of talent. In reality, however, a winning design is created by a strong strategy, eye-catching graphics, and above all, a great working method behind it. 3. Draft design I start testing concepts against everything I discovered during the research. This is done by putting ideas down on paper, comparing myself with the team, and examining possible variables. 2. Ideation I process the ideas, inspirations and information gathered. For me ideation does not mean having one idea, but one great idea, ten good ideas, and a hundred bad ideas. 4. Execution This is the stage I reach only after the others have been completed and I am finally ready to focus my energy on graphic execution. This is the time when I take care of every detail and perfect the whole project, before performing the export of the final file. 5. Approval and delivery Once the project is finished I send it for one last time for approval so that I can make final changes and deliver the final product. 6. Presentation Through purpose-made reports I illustrate all the work done, explain each solution chosen and analyze all the data collected.

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